Call to action

*There is a saying ‘don’t talk if you have nothing to say’. I’ll improvise on this, ‘don’t talk unless you know what to say’. What do I mean? ​

​There needs to be a purpose to what you say. Whether it is to instruct someone to do something (instructive), to persuade someone to adopt your view point (persuasive) or simply to inform someone for their knowledge (informative). Whatever you say, should lead to a desired outcome. This is also known as ‘Call to Action’. When you communicate, keep in mind this ‘Call to Action’ and tailor your speech accordingly. As an example, an instructive speech could be more structural and systematic, appealing to one’s logic for understanding while a persuasive speech should appeal more to the emotion. Think about that when you make your next speech.